Delivering a copy through every letterbox, every month, is the only way to guarantee maximum exposure for your advert and establish the best opportunity for response.
Bulk dropping in shops and restaurants, expecting readers to pick up copies by way of distribution, publishing bi-monthly – only printing every other month, selecting certain roads or houses to deliver to, cutting down on the print bill by reducing numbers, or printing a percentage of copies for an area are all methods of cost cutting and overhead elimination employed by some publishers.
They might work with limited success, but 15 years of publishing has taught us that delivering to every letterbox, every month is the best way for the best response rates.
Local community magazine advertising offers many benefits:
Our magazines enjoy higher response rates, thanks to a loyal and responsive readership. We firmly believe that “Repetition Builds Reputation”. 90% of our advertisers have maintained a regular monthly presence in our magazines for many years – they obviously appreciate the value of keeping their name out there. Advertising is a very dark art… no one knows precisely what will work, and when and where.
For the Community, the magazine offers a free platform (space permitting) for charities and “not for profit” organisations plus coverage of local events and occasions. If the advert requires guaranteed insertion and the organisation is “not for profit” or a registered charity, then we offer a generous discount off rate card.
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